Description: “Entrepreneurship and Marketing” is the first of three manuals that contains practical advices for entrepreneurs. Through analysis of a business case, the most important elements of entrepreneurship and marketing were presented: ideas for businesses and their testing, registration of business, management, capital, human resources, equipment, marketing as a business orientation, market and sales potential, market research, strategic and tactical marketing, marketing management and marketing in practice. The publication is available only in local language.
Year of release: 2007
Authors: Dario Tučić, Goran Janković, Miloš Šipragić