About us

For the past 25 years, Eda has been working on the creation and application of knowledge necessary for the development of enterprises and local communities in Bosnia and Herzegovina and the Western Balkans region.

We are focused on transforming management approaches from reactive to creative.


Eda is active in three areas, where we facilitate:

  • Evolution of sustainable policies and effective institutions for local and SME development in the complex context – Eda as a Think Tank,
  • Transformation of SME business models and operations towards increased added value – Eda as a Workshop and
  • Transition of public administration to good governance – Eda as a Guide.

Eda successfully combines action research approach to understand context and nature of problems well, and development support that focuses on emerging practices and finding practical, feasible and innovative responses to challenges.

The experience we have gained allows us a deep understanding of the local context and hidden factors that enable or inhibit success of development projects. Working with many decision-makers and practitioners we have earned trust and reputation, which make one of the most important segments of our intangible assets.

Our main strength is stable team of 11 people with complementary knowledge and experiences which are combined and applied in teamwork. The team is dedicated to continuous learning, adoption of new methodologies/tools and gaining experience in their application to help our partners and customers to respond efficiently to increasingly complex challenges they face. Eda’s team complements large network of associates in Bosnia and Herzegovina and the region.

To sketch, initiate, and facilitate the change we are dedicated to, we utilize the meta-tool called the Change Triangle 3.01. This tool serves as a “scaffold” for designing an ecosystem of change, as it deals with the creation and application of instruments that encompass changes related to the context as a whole, rather than just changes within the context.

The Change Triangle includes:

  • Long-term vision: serves as motivation and orientation.
  • Metanarrative: provides orientation and translates the vision into narrative terms that resonate with the values and culture of the context, organization, or system we aim to shape.
  • Micronarratives: stories built from lived experiences that contribute to building a shared identity resonating with the macronarrative.
  • Mechanisms: create means to achieve the desired effect or purpose, realizing the vision within organizational and social networks. These mechanisms facilitate the exchange between metanarratives, micronarratives, and mechanisms.


1 Pendleton-Jullian A., Brown, J. S (2018). Design Unbound: Designing for Emergence in a White Water World, Volume 2, The MIT Press Cambridge, p. 272
2 Image adapted from: Pendleton-Jullian A., Brown, J. S (2018), p. 331