The first joint workshop aimed at building capacities of development teams of municipalities of Derventa, Prnjavor and Laktasi for promotion of local communities and attracting investors was held in Prnjavor. Various forms of marketing activities were presented at the workshop, focusing on information that investors want to know when deciding on investment location. Concepts of identity and image were explained, as well as the branding process and characteristics of a brand.
The project “LocalInterAct Network” is co-financed by the European Union within the joint programme of the European Union and the German Government for local self-government and economic development in BiH – EU ProLocal, which is implemented by GIZ. The project contributes to improved competitiveness of export-oriented sectors and enterprises, with improved competitiveness of locations. The project budget is BAM 210.814, co-financed by the European Union in the amount of BAM 168.651. More information about the project is available here.