Marketing support for the company “Golden Grain Ostojić” from East Sarajevo

The company ” Zlatno zrno Ostojić” LLC is one of the five SMEs from East Sarajevo that has been supported in the implementation of innovations through the voucher program from the Strategy Implementation Enabling Mechanism (SIEM).

Established on June 18, 2021, with its headquarters in East New Sarajevo, the company’s core activity is the production of bread, fresh pastries, and cakes. Production takes place in two company-owned facilities, and sales are conducted through eight retail outlets. Adhering to the unwritten rule that product quality is its best advertisement, the company consistently invests in product quality, which has led to recognition in the market among customers.

“The company needed consultancy support in the field of marketing. With the expansion into new and more demanding markets, there arose a need for creating a new promotion strategy on social media, producing a promotional video showcasing key locations and retail outlets. The new service in the company, ‘Golden Grain Catering,’ also required appropriate marketing support,” emphasized the company owner, Mr. Dragan Ostojić.

The project for introducing innovations in SMEs in the area of East Sarajevo is implemented by the East Sarajevo City Development Agency in cooperation with Eda and the Ministry of Economy and Entrepreneurship of Republika Srpska.

The topic of the project “Introducing innovations in SMEs within the framework of the voucher program” is aligned with the recommendations of the Small Business Act and the SME Policy Index 2020 (dimension 8b) and has been identified as a priority in cooperation with the Ministry of Economy and Entrepreneurship of the Republic of Srpska. This project is supported within the framework of the project “Advanced implementation of the Small Business Act BiH2EU – SBA in BiH2EU” which is implemented by Eda in cooperation with the Sarajevo Economic Region Development Agency SERDA and financed by Sweden.