The company “LIV” LTD from East Sarajevo is one of five SMEs, beneficiaries of the voucher program from the Strategy Implementation Enabling Mechanism (SIEM). It produces clothes for all ages, from selected natural cotton materials. All products are their designer creations and as such represent authentic products from East Sarajevo. The company opted for quality and a different approach to production, chooses and imports the highest quality materials, and sells their products directly through a retail store in the center of East Novi Sarajevo.
“We decided to apply for a public call for introducing innovations, because the company needs consulting support in the field of digital marketing, with a focus on product promotion, the use of online platforms and online sales channels in order to become recognizable on the market,” said company owner Ms. Ivana Vukmanović.
The project for introducing innovations in SMEs in the area of East Sarajevo is implemented by the East Sarajevo City Development Agency in cooperation with Eda and the Ministry of Economy and Entrepreneurship of Republika Srpska.
The topic of the project “Introducing innovations in SMEs within the framework of the voucher program” is aligned with the recommendations of the Small Business Act and the SME Policy Index 2020 (dimension 8b) and has been identified as a priority in cooperation with the Ministry of Economy and Entrepreneurship of the Republic of Srpska. This project is supported within the framework of the project “Advanced implementation of the Small Business Act BiH2EU – SBA in BiH2EU” which is implemented by Eda in cooperation with the Sarajevo Economic Region Development Agency SERDA and financed by Sweden.